"My mother recently went to see *Man of La Mancha.*"
That's the setup for another interesting article from the current issue of American Theatre.
And local marketing and managing directors ought to listen up.
A theater in Maryland worked out a deal with three local colleges: Schools get vouchers for tickets. Students use them to see plays for free. The theater "keeps track of the used vouchers and bills back the colleges at a group rate--the money comes out of student-life funding."
The program has grown ten-fold: from 20 students per production to 200.
Key players: getting the community college's VP of learning and director of student life on board.
Problems: students who don't know how to behave during a show (texting, leaving in mid-performance, and worse).
The program attracted diverse audiences -- math departments sent their faculty and students to see *Proof.*
What if ARt were to invite both Catholic parishioners and SNAP activists to *Doubt* in September?