Friday, September 02, 2005

season ticket sales going well at ARt

On two nights of the current production of The Golden Age, report Michael Weaver and Grant Smith, every single single-ticket buyer in the audience went into the lobby at intermission and turned that single ticket into a season ticket -- with the result that, with the exception of a few folks who had been given comp tickets, everyone in the audience on those nights was a season subscriber. Or, as Weaver and Smith put it, "The house was fully subscribed for that night."

You get people into a theater, they like what they see, they make a commitment. Don't underestimate the willingness of people to support live theater -- yes, even here in The City Which Is Not Seattle or Portland.


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