collect audience questionnaire responses

entertainment.timesonline.co.uk/tol/arts_and_entertainment/stage/theatre/article4130884.ece

Greta Scacchi has an idea for how legit plays can fight back against the dominance of musicals in the West End: Leave questionnaires on the seats for patrons to write answers to, then collect the responses on a Website.
Audience interaction: It's at the core of what theater can do and movies and DVDs can't. Theater, being live, has the potential to be a two-way street, with energy flowing both ways -- from stage to audience and then back again.