No, you're not too small
The Kennedy Center's Michael Kaiser is still spreading the word about how small arts organizations needn't despair, despite the Great Recession.
His Huffington Post article makes several assertions:
The importance of long-range planning, and of committing your organization to large-scale events
The importance of getting yourself mentioned in local media at least once every three months
The importance of appealing to movers and shakers
The example of world-class art in a small town, like Glimmerglass.
[ photo: Glimmerglass Opera, Cooperstown, New York ]
Labels: arts marketing, Glimmerglass, Huffington Post, Michael Kaiser
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