Facts, opinions, rumors and innuendoes about the theater scene in Spokane, Washington
Wednesday, July 01, 2009
Create good productions and tell people about them
Michael Kaiser at HuffPo has a point: Arts orgs don't have an expenditure problem so much as they have a revenue problem. Theaters aren't overspending; they're just failing to attract as much of an audience as they deserve. Kaiser suggests the following: Don't cut back on programs. Don't make them "more accessible." Market them aggressively.
(photo: Michael Kaiser is president of the JFK Center for the Performing Arts in Wash., D.C.)