Monday, July 13, 2009

Kaiser's national tour

See the July 1 post on this blog about Michael Kaiser of the JFK Center.

Bobo heard on NPR this morning that Kaiser is starting a 50-state tour to advise arts organizations on how to survive the recession.
His message: Don't cut your number of performances. (That's just cutting your revenue stream.) Don't dumb-down your programming or make it more "accessible." (That just has the effect of making your offerings less distinctive, which makes obtaining arts funding less likely.) Market aggressively on the Internet (relatively cheap) and not in print advertising (relatively expensive). [So I guess Bobo's not being so self-serving about his employer, after all.]

Nationally, arts philanthropy was down 6 percent last year -- a big cut, but not the end of the world. 

Visit Arts in Crisis for an online application and other info.

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